Building Your Brand to Boost your Customers
One of the biggest things that people struggle with when starting an online business is confidence. But hey, don’t worry about it. Building your brand at the beginning is all about owning what you do. For instance, from the beginning of my business coaching business and even before in regular conversation, when someone asked me what I did for work, I would tell them that I am a Business Coach. At the beginning I didn’t even have clients, but I was still in the process of preparing myself and therefore I was a Business Coach.
Whatever your skill is, OWN it. People are drawn to confidence in business! Just think, if you had to choose between someone who said things such as “well I think I can do this job for you, I know you will like it,” or would you more likely want to work with someone who is enthusiastic about helping you and said, “I know I can do what you are asking of me, you will definitely love it!” If you are like me, I would definitely go with the second option. Enthusiasm and confidence are contagious, even if the second person doesn’t 100% know how to do the job, I would be more willing to work with them because they seem to be more willing to figure out how to do the parts that they are unsure of and get back to me with an awesome result.
One thing I would suggest, is go over to VistaPrint.com and create your own business cards, I believe their current deal is 500 standard cards for $9.99 or 100 economy cards for $1.99. This way, you can design your own business card to hand out to people when you are talking about your skill or passion so that they can follow-up with you and grow your networking skills. A business card automatically says “I am confident in my ability to do this job.” I know it sounds kind of silly but is because when you put something on paper, it shows that you are owning that particular skill.
The next important thing about branding is that when you have a success or achieve something in your business, celebrate it. Publicizing your successes and achievements can be extremely useful which goes back to the earlier topic of showing your confidence. Success follows success, people love to reach out to those that they perceive to be successful so don’t worry about tooting your own horn every once in a while. You want to become a skill expert in your field but the great thing is that to be considered an expert you only have to know more than the person that is coming to you for help. On the flip side, make sure that you are following other people in your industry that may not be doing exactly what you are doing but can definitely teach you a thing or two about marketing your brand. I love to follow successful business coaches such as Emily Utter of emilyutter.com because of the fact that she owns her business and has so much enthusiasm for her craft. She posts great videos and training that has been instrumental in my growth in the business coaching field.
With your website, you want to create something of an online resume for yourself, get permission to show off parts of your successful work to potential future clients so that they can see that you can indeed do what you are claiming that you can do. When it comes to blogging and websites where you plan to share your own insight on the skill, check to see if you can register your Name as the domain name, if it has already been used, don’t worry you can use your personal brand name or something similar so that people do not get confused. This will also reinforce the personal brand that you are trying to create for yourself.
The final bit of information that I want to leave you with deals with social media. In this day and age, social media presence is king! To use this fact to your advantage why not create a twitter handle for your brand and a Facebook page that relates to your particular industry niche. When you begin putting your ideas out there for others to see on social media, you will be an industry expert to many people who are not particularly familiar with your industry. With the idea of getting your knowledge out there, don’t be afraid to create audio and video content around your niche to discuss these things so that you can utilize websites such as Youtube.com and Podcast websites such as the Apple iTunes podcast platform.
I can’t wait to share the final two sections of this series. I hope you get as much out of this series as I have from reviewing materials to create it. I look forward to hearing from your and answering any questions you may have.